How effective is direct mail marketing?

[alanwalker]

Hii...


Be it online [sending emails to prospective customers/clients] or offline, you're counting on the copy you write to help you make a sell. Supposing you have a longish list of people who've expressed interest in your products; can you actually succeed in getting them buy what you're offering as opposed to actually calling them up and attempting to sell to them directly over the phone?



Question is: is direct mail marketing as effective as tele-marketing?


Thanks..!



I didn't find the right solution from the Internet.



References:-
www.smallbusinessforums.org/showthread.php?1633-How-effective-is-direct-mail-marketing


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